Braden Theadgold Design Agency

Abbeyfield

Comprehensive brand guidelines for nationwide provider of care services for the elderly

Abbeyfield brand guidelines

Abbeyfield

Comprehensive brand guidelines for nationwide provider of care services for the elderly

Abbeyfield brand guidelines

Abbeyfield

Comprehensive brand guidelines for nationwide provider of care services for the elderly

Abbeyfield brand guidelines

Willmott Dixon

Interactive brand guidelines for one of the UK's largest construction and support services businesses

Willmott Dixon - Interactive brand guidelines for one of the UK's largest construction and support services businesses

Willmott Dixon

Interactive brand guidelines for one of the UK's largest construction and support services businesses

Interactive brand guidelines for one of the UK's largest construction and support services businesses

Willmott Dixon

Interactive brand guidelines for one of the UK's largest construction and support services businesses

Interactive brand guidelines for one of the UK's largest construction and support services businesses

EuroBLECH

Usage guidance for a new logo for an exhibition for the sheet metal working technology industry, held in Germany

EuroBLECH logo - Usage guidance

 

About Corporate ID

Corporate ID

Corporate ID is a very loose term. For some businesses, it just means logo and stationery design. For others it can mean a comprehensive set of brand guidelines, dictating how every single aspect of how the business presents itself should be handled.

At Braden Threadgold, we’re used to operating at both ends of the scale, as well as everything in between – it really depends on what’s appropriate for the individual client. We’re happy to advise on this.

Generally, this advice is to be as comprehensive as possible and aim to cover all angles when it comes to defining how your brand should be presented. This isn’t because we’re trying to expand the brief – after all, the requirement will always be limited by the variety of communications channels your business uses. Rather, it’s because we are strong believers in the need for a business to present a consistent brand identity right across the board.

Whether it’s a case of consolidating and standardising your existing brand, or starting from scratch and developing a new identity, few (if any) exercises are as important in a company’s communications strategy as establishing the right Corporate ID. Not only does it underpin and set the tone for the way that your business is perceived visually, it can influence the attitudes and approach of the business itself – in much the same way as a Mission Statement or set of Values can help to establish an entire company culture.

The key to a strong set of brand guidelines is in finding a balance between being clear, precise and prescriptive in how the brand should be presented, whilst at the same time allowing enough freedom for creativity within that brand when it comes to designing and producing individual items. We certainly don’t want to stifle creativity, but we do want to ensure that it’s deployed correctly.

A successful set of brand guidelines should be an organic, living document; able to grow and develop with your business and embrace new media and new ideas in how to showcase your brand. And it needs to be easy to navigate around so that anyone and everyone who plays a role in presenting your business is able to stay on-message.

We’ll help you to define that message, and guide you through the process of ensuring that it reaches your audience.

 

Call us: 01727 661 500

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What people say

“Once again, thank-you for a brilliant job. You never let me down!”

Debbie Gilard
Communications Manager, Quantum Care

“We have worked with Braden Threadgold for many years. Their recent design input on logo/brand creation again proved their creativity and professionalism. I am delighted to recommend their services!”

Nicola Hamann
Exhibition Director, Mack Brooks Exhibitions

“Braden Threadgold are more than just a design partner... When deadlines have been tight they have been responsive, flexible and produced innovative solutions.”

Rob Marriott
Marketing & Strategic Bid Director, Trios Group

“When we’re looking for creative ideas, we turn to Braden Threadgold.”

Manuela White
Head of Sales & Marketing, Abbeyfield

“It’s so refreshing to work with an agency that makes complicated processes easy and adds value through good creative advice.”

Althea Taylor-Salmon
Director, Fortune PR

“A huge thank you for the excellent job you did for us on the presentation packs – particularly in view of the tight deadline! Awesome job – as always.”

Janet Wilson
Harman Pro Group

“We should never be stuck for good photos again! Tell Rob we love how much he got out of our challenging subjects!”

Liljana Goszdziewski
Exhibition Manager, Mack Brooks Exhibitions

“Thank you for your work on the website... I don’t think I could have asked for a better final result.”

Kathleen Shanks
Director, Capital Arts Children’s Choir