Braden Theadgold Design Agency

Braden Threadgold

Sent to prospective clients during Wimbledon fortnight. The combination of timing, personalisation and impact always makes an impression.

Tennis Ball High Impact Mailer

Printed Systems Ltd

What better giveaway to promote the client’s super-reactive, ‘can-do’ approach than a branded high-energy drink (in a can, of course)?.

Printed Systems Ltd can-do bespoke packaging design by Braden Threadgold, Herts

AIG

When AIG wanted to promote their environmental insurance, our bespoke Sweet Trees made a lasting impression...

High impact mailer designed for AIG Insurance

AIG

...followed up by four individual 'all sorts' mailers, outlining the four different sorts of cover provided.

High impact mailer designed for AIG Insurance

AIG

...followed up by four individual 'all sorts' mailers, outlining the four different sorts of cover provided.

High impact mailer designed for AIG Insurance

Printed Systems Ltd

Sometimes, impact can be created with some clever folding (and a few rubber bands) - an eye-catching way to deliver a serious message.

Clever folding high impact mailer

Printed Systems Ltd

Sometimes, impact can be created with some clever folding (and a few rubber bands) - an eye-catching way to deliver a serious message.

Clever folding high impact mailer

Braden Threadgold

When we wanted to tell prospective clients just how keen we were to work with them, this seemed a great solution. And it worked.

Keen as mustard - high impact mailer design UK

Mack Brooks Exhibitions

We got the origami to work for this one: showcasing a family of exhibitions for the Fastener & Fixings industry. Out of a single sheet of paper too!

Single sheet origami high impact mailers

Mack Brooks Exhibitions

We got the origami to work for this one: showcasing a family of exhibitions for the Fastener & Fixings industry. Out of a single sheet of paper too!

Single sheet origami high impact mailers

Mack Brooks Exhibitions

More origami, for a different family of exhibitions (this time, sheet metal). A different colour & texture for each show.

Single sheet origami high impact mailers

Mack Brooks Exhibitions

More origami, for a different family of exhibitions (this time, sheet metal). A different colour & texture for each show.

Single sheet origami high impact mailers

Mack Brooks Exhibitions

A simple, curved cut creates a pop-out which gives extra life and emphasis to the logo.

Curved cut high impact mailers

Mack Brooks Exhibitions

A simple, curved cut creates a pop-out which gives extra life and emphasis to the logo.

Curved cut high impact mailers

Mack Brooks Exhibitions

Bold, contrasting colours and minimal, uncluttered content combine to allow the key points to be instantly absorbed by the reader.

Infrarail bold high impact mailers

Mack Brooks Exhibitions

Bold, contrasting colours and minimal, uncluttered content combine to allow the key points to be instantly absorbed by the reader.

Infrarail bold high impact mailers

 

About High Impact Mailers

High Impact Mailers

It wasn’t that long ago that a business could post out thousands of leaflets selling their services, and expect to get a meaningful percentage of recipients calling back to find out more. Those days have long gone – at least in a business to business context. It still works if you’re a pizza delivery company.

Your target recipient is likely to be bombarded by unsolicited approaches, and just too busy to look at them... assuming they even make it past the post desk into the right hands. Even if they do get as far as reading them, how likely are they to get around to following them up? And if you try to follow up yourself with a phone call, what do you think the likelihood is that you’ll make it past the intercepting receptionist / voicemail blockade and have a meaningful conversation with the individual you need to?

Direct sales is about loading the deck in your favour – which is why, over recent years, we’ve been increasingly advocating a different approach: personalised, targeted, high-impact, 3-dimensional mailers which are simply too good to throw away. And they really do work.

So much so, that we’ve been using them to make new contacts and win new business for Braden Threadgold, as well as for our clients. Individually, they work out relatively expensive, but when you calculate total campaign costs against total yield, they represent excellent value. Far better to send out 100 high impact mailers to specifically targeted prospects than 10,000 leaflets to a cold database.

Depending on the nature of your sales proposition and target recipient, you may still need to follow them up with a phone call – and it may take a few attempts – but here’s the key: more often than not, you get to actually speak to the recipient, rather than being fobbed off as ‘another’ unwanted sales call. Even better, your mailer is likely to still be sitting on their desk, giving you an instant ice-breaker to talk about and ensuring that your message is front of mind. Which means that you get to have meaningful conversations.

Of course, turning such conversations into new business is likely to be dependent on a number of factors; such as how good your sales people are at closing, how relevant your service is to the recipients’ business and less controllable factors such as good timing (although even this is better with a high-impact mailer, because we frequently find that they’re kept for months or even years until the timing is right).

So what makes a good impact mailer? Apart from being individually personalised to the recipient, we like to always create what we call ‘a smile in the mind’ – something to catch the attention and which makes the recipient think ‘aha – that’s clever’. This could be as a result of relating it to current events, or perhaps an aspect of your business offering, or even to the recipient’s own business. Still ensuring, of course, that your core message isn’t lost along the way.

So when it comes to your next direct mail campaign, why not stack the odds in your favour with one of our mailers? They’re good fun to do too!

 

Call us: 01727 661 500

high impact mailers by Braden Threadgold

What people say

“Once again, thank-you for a brilliant job. You never let me down!”

Debbie Gilard
Communications Manager, Quantum Care

“We have worked with Braden Threadgold for many years. Their recent design input on logo/brand creation again proved their creativity and professionalism. I am delighted to recommend their services!”

Nicola Hamann
Exhibition Director, Mack Brooks Exhibitions

“Braden Threadgold are more than just a design partner... When deadlines have been tight they have been responsive, flexible and produced innovative solutions.”

Rob Marriott
Marketing & Strategic Bid Director, Trios Group

“When we’re looking for creative ideas, we turn to Braden Threadgold.”

Manuela White
Head of Sales & Marketing, Abbeyfield

“It’s so refreshing to work with an agency that makes complicated processes easy and adds value through good creative advice.”

Althea Taylor-Salmon
Director, Fortune PR

“A huge thank you for the excellent job you did for us on the presentation packs – particularly in view of the tight deadline! Awesome job – as always.”

Janet Wilson
Harman Pro Group

“We should never be stuck for good photos again! Tell Rob we love how much he got out of our challenging subjects!”

Liljana Goszdziewski
Exhibition Manager, Mack Brooks Exhibitions

“Thank you for your work on the website... I don’t think I could have asked for a better final result.”

Kathleen Shanks
Director, Capital Arts Children’s Choir