We think deeply... but not so much as to slow us down!
We’ll always take the time to give each new brief proper consideration; asking ourselves (and our clients) all sorts of questions about who a communication is aimed at, what the key objectives are and how they might best be delivered.
And then we dive into the creative process, bringing all our experience, inspiration and (sometimes) a bottle of Jack Daniels to the table. Once we’ve come up with some ideas that we love enough, we’ll test them for practicality and affordability before sharing them with our clients.
We think you’ll love our ideas too.
We’re brimming with them. Positively overflowing.
And we’re not just talking about conceptual ideas – although we like to think that we’re no slouches in that department. We’re also talking about ideas on communications strategy, production processes, media...and how to solve design conundrums such as trying to fit a big message into a small space. Read more »
It’s not just about having great ideas; it’s also about knowing how to implement them, and we’ve got the expertise to do so in a practical way to fit in with your individual requirements.
What’s your problem? We think we’ll have a good idea of how to solve it.
Slow down. We’re all looking for quick solutions, but there’s no point in producing communications that look the business if the message hasn’t been carefully honed to really achieve your objectives. Read more »
It’s about finding the right voice for your market, your product, your media, and then applying it consistently and persuasively. Content counts, but how that content is delivered makes the difference between success and failure. We’re only interested in success, which is why we’re prepared to take the time.
Art direction is a pretty generic term. For us, it means that every project that goes through our studio requires the input of a senior Creative – to make sure that, whatever the content, the creative potential of the communication is maximised. Read more »
These days ‘art direction’ more commonly applies to photography, and it’s a skill which – sadly – is commonly overlooked in the rush for speed and economy.
Great art direction can be the difference between a photograph being just a space-filler on the page or one that truly brings your product or service to life.
Great art direction creates a unique, original image that can absolutely nail your message and speak volumes about your brand.
Great art direction adds an extra dimension to all types of photographic images; whether shot in a studio or on location, regardless of subject matter.
Great art direction requires: technical knowledge to maximise the potential of the photographer and equipment; a thorough understanding of the subject matter to be shot; an eye for design to bring it to life; a feeling for people, backgrounds, locations and how to get the most out of them; a familiarity with the design context in which the image is going to appear.
Braden Threadgold offers great art direction.
These days, everyone thinks of themselves as a bit of a typographer…playing around with different fonts and sizes in their presentations. But typography is about so much more than that, and we make no apologies that our designers and artworkers can get a little obsessive about it. Read more »
It’s not just that we’re traditional enough to know our ‘ems’ from our ‘ens’, it’s because we appreciate how much careful typography can change – or even create – the whole feel of a communication. In most cases, the effect on the reader will be subconscious...but that doesn’t mean that it isn’t there.
We’re devotees of the art; taking the time to ponder over our choice of just the right font, exactly the right leading, precisely the right kerning, absolutely the right tracking.
It’s about polish, and it underpins just about every successful communication.
We seem to have developed a habit of sorting out mess. It doesn’t always make life easy for us, but our clients have learnt that they can throw us a cobbled-together multi-faceted brief – with a tight budget and frighteningly optimistic deadline – and somehow we’ll get everything sorted and delivered successfully. Read more »
This is because we’re able to combine clear-sighted strategy planning with careful project management; meaning that we’re not only able to help you identify objectives and map out how they might best be achieved, but can also ensure that everything happens in the right order, to the right standard, at the right time.
Because great design work doesn’t just happen.