Braden Theadgold Design Agency

Retail Brands

We re-invigorated the Peanut Puffs brand with new, clearly labelled and attractive packaging to reflect a wholesome, natural product.

Peanut Puffs packaging design by Braden Threadgold, Herts

PopVase

We created a wide range of design motifs for this nifty little pop-up paper vase...

PopVase design by Braden Threadgold, Herts

PopVase

...as well as a convenient plastic bag to display the range to maximum effect in a retail environment...

PopVase packaging design by Braden Threadgold, Herts

PopVase

...easily distributed in bulk in a bespoke designed and engineered outer box...

PopVase packaging design by Braden Threadgold, Herts

PopVase

...which also doubled up as a counter-top display device for 24 units!

PopVase packaging design by Braden Threadgold, Herts

Home Monitoring Pack

Completely bespoke design and build, neatly and securely housing a tablet, charging unit, user guides, reply cards and postage bags.

Home Monitoring Pack bespoke packaging design by Braden Threadgold, Herts

Orphan Bears

An open package to allow customers to feel the product's quality, also providing stackability & high visibility in-store and protection in transit.

Orphan Bears packaging design by Braden Threadgold, Herts

Ha Interiors

Point of Sale display packaging. Functional, descriptive, and highly practical. Impactful too, we think.

Point of Sale display packaging design by Braden Threadgold, Herts

 

About Packaging Design

Packaging Design

More than just about any other design work we can think of, successful packaging needs to balance great creatives with practicality.

In most cases, the first priority is to create an impact and attract attention – especially if the product is vying for shelf space. You need your packaging not only to stand out from the crowd, but also to be instantly recognisable for what it is – whilst still leaving space for any necessary secondary information.

Furthermore, the style and execution of the packaging design will also speak volumes for the personality of the product and how you want to position it in the marketplace. You may want to make a virtue of appearing cheap and cheerful, for example, or alternatively you might want to reflect a high-end, aspirational product – or perhaps something that’s more functional and essential to the user.

We’ll take the time to understand your product before we get to work designing. This means not only getting to grips with the product itself, but also analysing your competitors (both the successful and unsuccessful ones), the profile of your target market place and how your product should be positioned within it, as well as your potential distribution, marketing and display channels.

Last (but by no means least), we’ll consider the practicalities of production. It could be that your manufacturing process is already dictating the size, shape and materials used for your packaging – in which case we’ll ensure that you get the maximum out of a fixed specification. If we do have the luxury of a free hand, we’ll take care to ensure that production and distribution costs don’t spiral out of control, by being responsible and realistic when it comes to choosing materials, processes, size and shape.

And then we’ll supply you with ideas. Good ones, and lots of them if you want... it’s always nice to have a choice. We’re experts at taking account of all the different considerations and limitations listed above, and then applying a generous dash of creative inspiration, underpinned by a healthy dose of technical know-how, to tick all the boxes. As affordably as possible.

 

Call us: 01727 661 500

packaging design by Braden Threadgold

What people say

“Once again, thank-you for a brilliant job. You never let me down!”

Debbie Gilard
Communications Manager, Quantum Care

“We have worked with Braden Threadgold for many years. Their recent design input on logo/brand creation again proved their creativity and professionalism. I am delighted to recommend their services!”

Nicola Hamann
Exhibition Director, Mack Brooks Exhibitions

“Braden Threadgold are more than just a design partner... When deadlines have been tight they have been responsive, flexible and produced innovative solutions.”

Rob Marriott
Marketing & Strategic Bid Director, Trios Group

“When we’re looking for creative ideas, we turn to Braden Threadgold.”

Manuela White
Head of Sales & Marketing, Abbeyfield

“It’s so refreshing to work with an agency that makes complicated processes easy and adds value through good creative advice.”

Althea Taylor-Salmon
Director, Fortune PR

“A huge thank you for the excellent job you did for us on the presentation packs – particularly in view of the tight deadline! Awesome job – as always.”

Janet Wilson
Harman Pro Group

“We should never be stuck for good photos again! Tell Rob we love how much he got out of our challenging subjects!”

Liljana Goszdziewski
Exhibition Manager, Mack Brooks Exhibitions

“Thank you for your work on the website... I don’t think I could have asked for a better final result.”

Kathleen Shanks
Director, Capital Arts Children’s Choir