Braden Theadgold Design Agency

Abbeyfield

Capturing appealing, yet natural, images of older people in a care home environment can be challenging. That's a piece of cheese, by the way!

Photography by Braden Threadgold Design, Herfordshire

Abbeyfield

The client - a provider of care services for older people - prides itself on encouraging residents to enjoy individual leisure pursuits...

Photography by Braden Threadgold Design, Herfordshire

Abbeyfield

...as well as interacting with other residents in a welcoming, homely environment.

Photography by Braden Threadgold Design, Herfordshire

AIG

Part of the 'Live your Life' campaign, which we developed to help promote AIG's personal protection policies

Photography by Braden Threadgold Design, Herfordshire

AIG

Part of the 'Live your Life' campaign, which we developed to help promote AIG's personal protection policies

Photography by Braden Threadgold Design, Herfordshire

AIG

Part of the 'Live your Life' campaign, which we developed to help promote AIG's personal protection policies

Photography by Braden Threadgold Design, Herfordshire

Warner Breaks

For literature aimed at staff, outlining different job roles. The warmth of the image and bright colours distracts from the unglamorous surroundings.

Photography by Braden Threadgold Design, Herfordshire

Warner Breaks

Part of the same suite of internal training literature, this appeared in a booklet outlining bar staff's duties.

Photography by Braden Threadgold Design, Herfordshire

Willmott Dixon

Shot on the roof of Tower 42 in London, featuring an operative carrying out maintenance on an aircraft warning light.

Photography by Braden Threadgold Design, Herfordshire

Willmott Dixon

This image appeared in an Annual Report, and features our Studio Manager, Neal, making his modelling debut!

Photography by Braden Threadgold Design, Herfordshire

Willmott Dixon

This took some setting up: at night, with speed, but enough lighting to see the client's 'man in a van' reacting to a call-out.

Photography by Braden Threadgold Design, Herfordshire

Willmott Dixon

This photo was never actually used, but when our man was on top of Tower 42, he couldn't resist a shot of the activity on the neighbouring Gherkin building.

Photography by Braden Threadgold Design, Herfordshire

Willmott Dixon

This miner was part of a retraining programme set up by the client to offer new skills and opportunities to workers in ailing industries.

Photography by Braden Threadgold Design, Herfordshire

Willmott Dixon

This angle on Tower 42 combines detail and scale - with just enough of a clear area to place a caption on a square page.

Photography by Braden Threadgold Design, Herfordshire

Laurel Pub Company

The client was keen that the imagery in their internal literature reflected the young, vibrant atmosphere of their pubs.

Photography by Braden Threadgold Design, Herfordshire

Laurel Pub Company

The client was keen that the imagery in their internal literature reflected the young, vibrant atmosphere of their pubs.

Photography by Braden Threadgold Design, Herfordshire

Laurel Pub Company

The client was keen that the imagery in their internal literature reflected the young, vibrant atmosphere of their pubs.

Photography by Braden Threadgold Design, Herfordshire

Mack Brooks Exhibitions

Taken at an exhibition for the fastener and fixings industry, this image gives life and movement to the dullest of products...

Photography by Braden Threadgold Design, Herfordshire

Mack Brooks Exhibitions

...as does this image, at an exhibition for the corrugated and folding carton industry.

Photography by Braden Threadgold Design, Herfordshire

Potters Bar Times Newspaper

When the Herts Air Ambulance touched down outside our studio, we couldn’t miss the opportunity to grab a pic…which made it into the local paper.

Photography by Braden Threadgold Design, Herfordshire

 

About Photography

Photography

Cheap, royalty-free photo sites. You know the sort... where you purchase credits and trawl through literally millions of images to find something to bring your communication to life. So cheap, in fact, that it’s tempting to settle for images which ‘roughly’ do the job.

We don’t entirely hate them! They can be useful for generic ‘filler’ shots, and (depending on your subject matter) you might just strike lucky and stumble upon something which fits the bill. What really bugs us, however, is when we see how they can stifle creativity and compromise effectiveness – when ‘designers’ build entire communications around available cheap images, rather than focusing on the message that needs to get across and allowing that to lead the creatives. This is not just lazy design, it’s a false economy; because the resulting output is in danger of becoming so bland and contrived that it fails to do its job – whether that’s to grab attention, illustrate a product / service or tell a story.

If you want your communication to stand out and perform to the max, then good-quality, bespoke photography can be an invaluable tool. And your target market will notice the difference. Why show a faked ‘handshake’ shot when you can have real people from your organisation doing real work? Why settle on a generic office image when you can make your own premises look interesting? Why go for a bland, poorly-lit pack-shot when you can make your product look exciting and enticing?

Interesting and appealing images can ‘make’ a communication. In some cases, they can establish an entire creative theme and act as a visual ‘hook’ – in which case they need to be absolutely right in terms of message, content and execution.

Our senior creatives are also Art Directors. This means that, when it comes to your photoshoot, they’ll not only be completely clued-up on what’s needed from an image and how this can best be achieved technically – they’ll also be aware of the context of the communication in which that photo will be placed, and the specific design requirements that it needs to fulfil.

Put simply, we’ll take exactly the right image for the job. And we’re equally happy shooting stills in the studio or lifestyle images on location; pretty much any kind of photography you care to mention, in fact.

It’s your image. Why compromise?

 

Call us: 01727 661 500

photography by Braden Threadgold

What people say

“Once again, thank-you for a brilliant job. You never let me down!”

Debbie Gilard
Communications Manager, Quantum Care

“We have worked with Braden Threadgold for many years. Their recent design input on logo/brand creation again proved their creativity and professionalism. I am delighted to recommend their services!”

Nicola Hamann
Exhibition Director, Mack Brooks Exhibitions

“Braden Threadgold are more than just a design partner... When deadlines have been tight they have been responsive, flexible and produced innovative solutions.”

Rob Marriott
Marketing & Strategic Bid Director, Trios Group

“When we’re looking for creative ideas, we turn to Braden Threadgold.”

Manuela White
Head of Sales & Marketing, Abbeyfield

“It’s so refreshing to work with an agency that makes complicated processes easy and adds value through good creative advice.”

Althea Taylor-Salmon
Director, Fortune PR

“A huge thank you for the excellent job you did for us on the presentation packs – particularly in view of the tight deadline! Awesome job – as always.”

Janet Wilson
Harman Pro Group

“We should never be stuck for good photos again! Tell Rob we love how much he got out of our challenging subjects!”

Liljana Goszdziewski
Exhibition Manager, Mack Brooks Exhibitions

“Thank you for your work on the website... I don’t think I could have asked for a better final result.”

Kathleen Shanks
Director, Capital Arts Children’s Choir